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NMI Report Offers Insight on Consumer Health

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By: Sean Moloughney

Editor, Nutraceuticals World

Strategic global consulting, market research, and business development company, NMI, Harleysville, PA, has released its “2013 Nutritional Supplement/OTC/Rx Consumer Insight & Market Opportunity Report.” The comprehensive report examined the intersection of dietary supplements, OTC, pharmaceuticals and consumer directed healthcare. According to NMI, the report aims to research and analyze the nutritional/dietary supplement market from the consumer perspective, through the inclusion of more than 100 pages of consumer attitudes, behaviors and product usage patterns. Further, the report contains in-depth consumer insight about usage of vitamins, minerals, botanicals and other supplements combined with OTC and Rx products.

The assessment reported consumer directed healthcare is taking hold, as a result of many factors, including the aging population, the desire for “anti-aging” remedies and uncertainty surrounding the healthcare system. It also concluded that over the past 5 years, use of nutritional supplements among American adults has shown steady increases from 62% in 2009 to 73% in 2013.

The report highlighted the significance of the increase of millennial supplement use; opportunities to increase compliance among users; and the consumer desire for doctors to be more informed on supplement usage, benefits and risks. 

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